If you've ever asked Siri or Google Now a question, you've communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
Over the past few months, my inbox has been flooded with industry research focused on mobile trends. One main theme that carries through the research is that tablets are changing the way consumers shop.