A recent study created by Expedia Media Solutions examined the relationship between Online Travel Agencies and Destination Marketing Organizations to better understand the traveler’s path to purchase.
Mobile travel bookings have accelerated significantly in the past two years. Now, with increasing consumer demands and evolving mobile technology, mobile strategies for hotels and hotel brands are transforming beyond booking enablement to delivering information that lets consumers research, experience and share.
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.