81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That's a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.