online content
Webinar Wrap-Up: The Key to a Successful Digital Marketing Strategy
Doubling a hotel's online media can result in a 4.5% take-up and $3.50 higher ADR. Are you using media to your advantage? Darlene Rondeau, Leonardo's V.P. of Best Practices, explains how to get the most out of online media in this webinar recap video.
What You Missed This Week
From the impact of videos on travel shoppers’ purchases to tips for repurposing online content to get the most out of your digital marketing budget, this week we shared some key tips to help hotel marketers tell their hotel story online.
3 Tips For Repurposing Your Online Content
We understand that your hotel marketing budget can be tight at times, so reusing quality content is a great way to make the most of your budget and marketing strategy
Did you know?
Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online.
Content: How to Optimize Conversions Online
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
Online Travel Content is in Need of a Makeover
According to a September 2009 Forrester Research report, Poor Content Could Cost Travel eBusiness Money, hotels are particularly vulnerable to losing money due to inadequate online content. Travelers have had enough of the generic, poorly organized, and confusing written and visual content on travel sites. “Just half of US online leisure [...]
Merchandising University – Evaluating Your Online Presence
According to Forrester Research, 38% of US online hotel guests — 47.5 million people — avoid staying at hotels that they can afford because they don’t see photos, video, or written content that would make them feel comfortable. These guests are considered ‘content-sensitive’ travelers. They are “young, quality-focused travelers who take [...]
Untapped Online Opportunities
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
VTV Channel Episode 16: The Role of Online Information in Travel Shopping
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
Virtual Roundtable: Content and its Role in the Travel Shopper’s Journey
Looking for an insight into shaping your hotel content strategy? Join travel industry experts and peers in an interactive virtual roundtable discussion on the role of visual and written content during the hotel selection process.