online hotel marketing
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
Major Changes in 2016 That Impacted Hotel Marketing
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Driving Direct: How Hoteliers Can Identify and Target Travelers
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Marketing, Digitally Speaking
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council's Fall 2016 Planning Conference.
Get Under Your Guests’ Thumbs to Win More Mobile Bookings
If you don’t have a mobile website yet, it’s time to create one, and fast! We're sharing the reasons why hoteliers must optimize their hotel website ASAP.
How To Set Your Search Engine Optimization Strategy Straight
The world of search marketing is evolving and it's more important than ever to put time and effort into creating compelling content that is valuable to your target guests. We tell you how.
Why an Award-Winning Website isn’t the Answer to the Question “How Do I Increase Revenue for my Hotel?”
Winning awards shouldn't be the goal of your hotel website. Here's what you should focus on instead.
How To Supercharge Your Website and Watch Your Revenue Grow
These easy-to-implement best practices will breathe life into your website, help you better tell your hotel story and engage travel shoppers.
How to Regain Market Share with Interesting Stories and Powerful Photos
Telling your hotel story in a unique way makes you stand out from your competitors. Find out how to leverage powerful photos and great stories to drive bookings on your site.
Why Ranking on Page #1 in Google is Not the Goal of SEO (and Other Hocus Pocus Mistruths)
The SEO mistruths that hotel marketers need to know.