online hotel merchandising
With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’
The internet is revolutionizing the travel shopping journey for consumers by offering them the ability to easily research, compare, and book hotels – and not to mention across different devices, their PCs, Smartphones and Tablets. Is your hotel’s online presence strong enough to stand out and catch their attention?
For Bud St. Pierre, having an online presence means more than just the number of people who “like” his hotel. He uses VBrochure, as well as social media tools, to encourage online conversation about his hotel, knowing that it’s the initial spark that is the key to achieving merchandising hero status.
With business travel steadily increasing, corporate booking channels are the solution of choice for planning, researching and booking business travel. To target business travelers on these websites your hotel needs to engage them with a customized story that appeals to their needs.
When merchandising a hotel online, a generic “one-size-fits-all” story about your hotel may seem like the logical way to go. It would allow you to provide information to all types of travelers, and in theory, will bring in the most bookings. Unfortunately, this strategy will leave you lost in the shuffle of the hundreds of [...]
With the Summer Olympics fast approaching, London is becoming a number one destination for travelers this summer.
Category: Flaunting it on Facebook Winner: HK Hotels