online marketing
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Driving Direct: How Hoteliers Can Identify and Target Travelers
Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
Marketing, Digitally Speaking
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council's Fall 2016 Planning Conference.
Guest Post: 3 Simple Strategies to See Your Direct Bookings Skyrocket
Guest blogger Pam Levesque shares the digital marketing secrets that have helped her drive bookings on her property website.
10 Things You Can Do Right Now To Start Crushing Your Competition In Google Search Results
We tell you 10 things you can start implementing immediately to improve your property website's SEO.
6 Property Websites We Love And Why
The property websites that we fall in love with all have something in common. We rounded up six hotel websites that we love to show off the most important website best practices.
Webinar Wrap-Up: Should You Build Your Own Or License Your Website?
Explore the pros and cons of building your own vs. licensing a website while learning helpful tips for how to decide which solution is best for your property.
Getting Friendly with Mobile: Optimizing the Website Experience for your Customer
Learn about the types of mobile websites and how to decide which is right for your customers.
3 Ways Travel Shoppers Are Influencing Your SEO
User behavior has a bigger influence on your property's SEO than you realize. Guest blogger Marco Braggio looks at 3 ways travel shoppers affect your SEO and how to use these to your advantage.