online reviews
Cutting Through the Noise: Strategies to Stand Out in the Travel Shopping Journey
The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
Best Practices – Online Reviews: Part 4 of 4
If you’re ready to up your review game, here’s a collection of tried and true advice, research and statistics on best practices for online reviews.
Using Guest Reviews For Visual Storytelling: Part 2 of 4
This is part two in a four-part blog series exploring how to leverage the power of guest reviews to tell a better story to travel shoppers.
Using Online Reviews to Find Your Story: Part 1 of 4
Guest reviews can do so much more for your property than provide travel shoppers with insights about what to expect – they can help you tell your story and allow you to set expectations exactly how you want them.
Webinar Wrap-Up: TripAdvisor Tell-All – Using Reviews to Drive Bookings
There's nothing surprising about the importance that reviews hold over the travel shopping journey, but how can you leverage these reviews and drive bookings for your property?
Q+A with TripAdvisor: How to Use Reviews to Drive Bookings
Did you know that 80% of travelers say TripAdvisor reviews make them feel more confident in their travel decision? We spoke with TripAdvisor to find out how you can make the most of online reviews.
2 Ways to Use Online Reviews to Tell Your Hotel’s Story
You can use your guests' online reviews to your advantage - as part of your hotel's story.
Has social media changed service in the hotel industry?
Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience.
Channel Spotlight: TripAdvisor
TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 47 million monthly visitors (across 17popular travel brands).
Reviews + Rich Media = The Ideal Travel Shopping Experience
TripAdvisor is the world’s #1 travel website designed to help people plan travel, with over 34 million monthly visitors and 35 million total reviews. Undeniably important, reviews are just one factor in the travel shopper’s road to decision. Rich visual experiences are an increasingly important factor as well.