online travel agencies
I had the pleasure of hosting a very active webinar on the subject of Online Travel Agencies for hotel marketers.
A recent study created by Expedia Media Solutions examined the relationship between Online Travel Agencies and Destination Marketing Organizations to better understand the traveler’s path to purchase.
Expedia’s research confirms the value of having more visuals available online.
Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel [...]