online travel shopping
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, etc.), according to the results of [...]
Video! People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.