John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That's a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
Listen to Daniel Zelling, founder of opensmjle, a visual storytelling agency that provides smart digital answers to analog questions, share some keys to success when it comes to creating a great website for your property.
Use our mobile scorecard to find out if your property is making the most of mobile.
Mobile is complex and ensuring the consumer receives the information they are looking for on the platform, device and operating system they are using is going to have a direct reflection on the success of your mobile marketing strategy.
In this Virtual Roundtable, VFM Leonardo’s President, John McAuliffe is joined by three mobile marketing powerhouses to discuss the rise of the multi-screen world and the impact on the hotel industry.
Sure we know that mobile shopping is all the rage and consumers are demanding more capabilities on their smartphones and tablets, but just how relevant is this to the travel industry? The answer is very.
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.