Optimization
There’s more to digital marketing success than a pretty website
John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
5 Reasons for Booking Abandonment & How to Optimize Your Checkout
81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That's a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.
[Video] How Your Property Can Create A More Successful Website
Listen to Daniel Zelling, founder of opensmjle, a visual storytelling agency that provides smart digital answers to analog questions, share some keys to success when it comes to creating a great website for your property.
Are You Maximizing Your Mobile Presence?
Use our mobile scorecard to find out if your property is making the most of mobile.
Best Practice Bootcamp, Session 6
Mobile is complex and ensuring the consumer receives the information they are looking for on the platform, device and operating system they are using is going to have a direct reflection on the success of your mobile marketing strategy.
Making Sense of Mobile and the Multi-Screen World
In this Virtual Roundtable, VFM Leonardo’s President, John McAuliffe is joined by three mobile marketing powerhouses to discuss the rise of the multi-screen world and the impact on the hotel industry.
4 Mobile Shopping Trends Every Hotel Marketer Needs to Know
Sure we know that mobile shopping is all the rage and consumers are demanding more capabilities on their smartphones and tablets, but just how relevant is this to the travel industry? The answer is very.
Mobile Compatible vs. Mobile Optimized – What’s the difference?
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.