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Top 10 Articles from 2016
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
Major Changes in 2016 That Impacted Hotel Marketing
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Major Changes From Google in 2016 That Impact Hotel Marketing
Google has made a lot of changes over the last year that have impacted hotel marketing. We take a closer look at some of them and how hotel marketers can navigate these changes to their advantage.
Emerging Trends: Does Your Hotel Need a Chatbot?
If you've ever asked Siri or Google Now a question, you've communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
Webinar Recap: 4 Hotel Marketing Trends for 2017
As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year. In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
Winning the Hotel Booking: A Recap From Our Digital Marketing Summit for Hoteliers
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
The Evolving Travel Shopping Journey and Its Impact on Direct Bookings
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
Why Direct Bookings are Such a Hot Topic & How Hotels Are Increasing Them: A Q&A with Triptease
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
The New Rules of SEO
We break down the new rules of SEO and how they change the consumer's path to purchase, mobile optimization, and ultimately, your return investment.
Nothing New to See Here: Thoughts on Google’s Expansion into the Hotel Booking Space
You've likely read many fear-inducing articles about Google's expansion into the hotel booking space. But we need to take a step back and focus on what really matters.