otas
The Evolving Travel Shopping Journey and Its Impact on Direct Bookings
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
Why Direct Bookings are Such a Hot Topic & How Hotels Are Increasing Them: A Q&A with Triptease
Charlie Osmond from Triptease discusses how OTAs are responding to the push by hotels to drive more direct bookings, and why the upcoming Direct Booking Summit is so timely.
What OTA Commissions Are Costing You
OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
Do’s and Don’ts of Storytelling on OTAs
Check out our list of Do’s and Don’ts to ensure you’re telling your story properly on OTAs and avoid committing some of the common faux pas that can hinder your presence on these important channels.
The Top 10 Images Travel Shoppers Want to See
Guests aren't just booking a room with you, they're booking an experience, and they want to see what that experience looks like.
Expert Answers to Your OTA Webinar Questions
I had the pleasure of hosting a very active webinar on the subject of Online Travel Agencies for hotel marketers.
What Online Travel Shoppers Want
The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. Online hotel shoppers – like all online shoppers – value rich visual content that informs and supports their buying decisions. As their expectations grow, they are gravitating to hotels that most effectively present themselves [...]
Embassy Suites Miami International Airport Reaches out to Customers on Social Networks with Engaging Multimedia Experiences
BARBARA RAZA helped ramp up her property’s social networking and multimedia initiatives with VBrochure™, and that makes her a VFM Leonardo MERCHANDISING HERO!
Search Engines on the Downfall While OTA’s Climb
When travel shoppers moved to the internet to plan their trips, searching broad queries via search engines was the favoured way to start the travel shopping process.
The Complex Journey to Bookings: How to Leverage the Billboard Effect
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.