We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Have you taken advantage of Pinterest's visual platform to tell your property's unique story? By following these simple tips and tricks for navigating the Pinteresting social media platform, you will be able to reach travel shoppers in ways you never thought possible.
The Doha Marriott adopts a visuals-first approach and engages actively on social media, making them a Superstar Storyteller!
One of the fastest-growing online channels in history, Pinterest had the largest year-over-year increase in audience of any social network in 2012. That makes 2013 the perfect time to integrate Pinterest into your visual storytelling strategy.
ALT Hotels puts a colorful spin on visual storytelling. Their distinct homepage has a clean, simple design with multi-colored boxes.
Social media gives you the chance to tell your hotel’s story in a visually compelling manner – not just your rooms and amenities, but your staff and your guests as well.
Because visuals are the best way to communicate a message, we created an infographic that breaks down how visual storytelling drives engagement on social media.
This post is inspired by an article I read on HotelMarketing.com titled “TripAdvisor reveals ‘secrets’ for higher visibility on world’s largest travel site”. One of those secrets to higher visibility is the use of visual content – and I could not agree more with the importance of this approach.
If this title isn’t enough to compel you to add ‘improve visual storytelling’ to your hotel marketing to-do list for 2013, the following information taken from this infographic Visual Content Trumps Text in Driving Social Media Engagement most definitely will.
Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.