Really having a grasp of what is going on around you as you can see it through the various tool that are available. By that I mean, what is your competition up to? What are you key sources of business up to?
Do you know... What your competitors are up to? How much guests are paying for hotels like yours? What guests are saying about your hotel online?
Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.