Learn how to follow the journey of travel visitors across multiple devices and what you can do to reach them in this short video with RockCheetah Founder Robert Cole.
Bleisure travel isn’t entirely new. It’s a behavior that’s been around for some time. The difference now is that technology (largely, the internet + mobile) has made mixing business and pleasure easier
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish