search engine optimization
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Now over halfway through 2016, we look at which articles are trending on the Leonardo blog so far this year. See which topics are resonating the most with hotel marketers.
Great images not only help drive more bookings, but when optimized correctly, can also drive more organic traffic to your website. Learn how to optimize your images for SEO!
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
It's one thing to have a hotel website, it's another to have one that converts! SEO expert Marco Braggio shares his top 3 tips for conversion optimization!
This comprehensive list of hospitality terms was created to answer common questions and clarify some terms and concepts, whether you're new to the industry or not.
The goal of search engine optimization is to help your website generate more organic traffic, reach more travelers and ultimately help your website appear on the first page of search engines. Find SEO a challenging topic but want to find out how your website is doing? Here's a good place to start.
Search engine optimization (SEO) is one of the top concerns we hear from hotel marketers today. This will help smooth some issues over.
Our monthly recap highlights everything you missed and everything you need to know.