Our Search Marketing Manager, Md Nizam Uddin, attended SMX West conference in San Jose and left with some key takeaways for hotels and SEO. Search engine algorithms are always changing. Our SEO team is constantly researching and trying new methods to stay on top of trends and keep our hotel customers at the top of Google. [...]
If you missed our webinar on how hotels can use SEO and organic traffic to increase direct bookings, don’t worry! We’ve gathered together some of the highlights in this webinar recap. Our speakers, Oscar Mazariegos, Nizam Uddin and Warren Wheatley, covered what SEO is, why hotels should use SEO to optimize their online [...]
SEO is constantly changing. Hotels looking to harness the power of organic traffic must keep on top of the steady stream of search engine trends and updates. In 2019, Google will continue changing the way it reads, indexes, and presents content to travel shoppers. Our team of SEO researchers at Leonardo are continuously [...]
When your hotel is thinking about your SEO strategy, you have to look beyond your own website. Optimizing the content and the coding of your website is just the first step to climbing to the top results in Google. The next step in your SEO strategy is building the number of links from other websites to your hotel’s website. For [...]
When Shawn Vicklund, the Marketing Manager at the Best Western Plus GranTree Inn and Vizlly customer joined the property after eight years in marketing operations roles at AT&T, she leveraged her extensive SEO knowledge to devise an SEO strategy to help the hotel rank higher in search engines and increase direct bookings.
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
Aligning yourself with the right SEO partner is crucial to the success of your hotel’s digital marketing strategy. The wrong choice will not only fail to drive the results you want, but can also damage your SEO standing with Google, to the point where it might take years to recover.
Star ratings help us determine the best airlines, cruises, attractions and hotels to book. For this reason, most major travel websites today have embraced a star ratings system, from review sites like TripAdvisor, to OTA channels like Booking.com, meta-review sites like Trivago, social media platforms like Facebook, and even [...]