social media marketing
Are You Driving Social Media Traffic To Your Website? How UTM Parameters Can Help Track It
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
Top 10 Articles from 2016
With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
Major Changes in 2016 That Impacted Hotel Marketing
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Emerging Trends: Does Your Hotel Need a Chatbot?
If you've ever asked Siri or Google Now a question, you've communicated with a type of chatbot. Chatbots give hotels the opportunity to improve the customer experience at every stage of the travel shopping journey. Major hotel chains and OTAs are jumping on this technology. Should you follow suit?
Traveling & Sharing the Experience: A Recap From Our Digital Marketing Summit
The travel shopping journey doesn't end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond's insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Winning the Hotel Booking: A Recap From Our Digital Marketing Summit for Hoteliers
Winning the direct booking all comes down to having a strong online presence and a high-converting website. View the highlights from our recent Digital Marketing Summit for Hoteliers, featuring Joey Egan (Leonardo) and David Chestler (SiteMinder). Part 3 of our 4-part series.
Marketing, Digitally Speaking
Darlene Rondeau recaps the emerging trends facing hotel marketers discussed at the HSMAI Digital Marketing Council's Fall 2016 Planning Conference.