As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Last week, Mark Zuckerberg took to his personal Facebook account to announce major changes to the way the Newsfeed algorithm decides which posts to show you. While the update is primarily designed to reduce the circulation of fake news, it will have a major impact on hoteliers that rely on Facebook to market their property and [...]
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
Download this eBook to learn how to optimize your Facebook page and posts to reach a wider audience, and how to turn social media engagement into direct bookings.
Make your social media posts more engaging to travel shoppers. Check out these 5 free tools that can help you create stunning visual content.
Facebook is the largest social media community in the world, and still growing! In June 2017, Facebook reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is simply too big to ignore. Hotels not only have to be present on this channel, they must be active on it too. Get some inspiration on what [...]
Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.
Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most [...]
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.