See How the Four Points by Sheraton Bangor Airport Leverages Social and Rich Media Tactics
Phillip Wolf, President and CEO of PhoCusWright Speaks on How to Reach and Engage Guests on New and Emerging Channels and Devices
This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront.
Today’s hoteliers are presented with a multitude of emerging social and mobile channels that enable guests to connect each other, the brand and the hotel experience in a number of ways.
VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do [...]
Learn how to effectively use your hotels online content strategy for social media and reputation management
Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking.
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, [...]