Somerset Inn
Targeting Your Hotel’s Digital Content for the SHE-conomy
Pinterest is worth more than $5,000,000,000 because its 70 million users are rich, female, and like to spend. It’s time to take notice and target these powerful spenders in a more focused and effective way
The OTA Billboard Effect: The Real Story
Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. I believe it's getting stronger.
How the Somerset Inn Increased Website Views by 32%
The Somerset Inn stands out as a full-service, boutique-style hotel in the business district of Troy, Michigan. But like many hotels, they didn't know how to properly showcase these features for travelers using a mobile or tablet to visit their hotel website.
Mobile Compatible vs. Mobile Optimized: A Deeper Look
Mobile compatibility, mobile friendly, and mobile optimization. You’ve probably heard these terms before, but what do they really mean and why should you care?
Why Hotels Need Tablet and Mobile Optimization
We keep hearing about mobile optimization, but what about tablets? Tablet ownership is quickly rising and optimization shouldn’t be overlooked