Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.
The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
Guest blogger Pam Levesque shares the digital marketing secrets that have helped her drive bookings on her property website.
If you don’t have a great website you may simply be losing travel shoppers and bookings, but with a visual-first website you can change all of that.
The Cedars of Williamsburg Bed and Breakfast's outstanding visual online presence and southern hospitality charm makes them this month's Superstar Storyteller!
This is part two in a four-part blog series exploring how to leverage the power of guest reviews to tell a better story to travel shoppers.
Dimitri Gaucher, Senior Marketing Manager for Starwood Hotels & Resorts shares content marketing tips that every hotelier should know.
Visuals are the most popular content on Facebook - are you using this social media platform to tell your hotel's visual story?
How content marketing is redefining the hospitality industry and why you need content marketing.