Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
To succeed at hotel revenue management and online marketing, Revenue Managers and Digital Marketers need to break down silos and work together closely.
Check out this Infographic for a snapshot look at the impressive rise of Airbnb over the last decade, and how it’s changing the hospitality industry as we know it.
Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel's digital experience and win more bookings.
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
There are many strategies to boosting revenue, but one area most hotels are neglecting. It’s called ancillary revenue; looking beyond your rooms, to other products or services that can generate revenue. Airlines and cruise lines have built a very healthy profit margin from ancillary services. It's time for hotels to do the same.
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Ed St. Onge from Flip.to outlines 5 common hotel marketing mistakes and how to fix them.