Programmatic advertising is changing the PPC game. With programmatic, you target the individual traveler, not the website. Chris Blaine from Sojern explains how programmatic advertising can help hotels drive more relevant traffic to their website and increase direct bookings.
The travel shopping journey doesn't end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond's insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Missed our Digital Marketing Summit for Hoteliers? Here's a quick recap from Chris Blaine (Sojern) and Ed St. Onge (Flip.to) from our first presentation on Travel Inspiration. Learn why inspiring travelers at the start of their travel shopping journey can help increase direct bookings. Part 1 of our 4-part series.
The travel shopping journey begins by searching for travel inspiration. In this phase, consumers are open-minded about their travel options, which is a prime opportunity for travel brands to make an impression.
Just because your restaurant is physically located in your hotel doesn’t mean it shouldn't have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.
Check out these six hotel websites to draw inspiration from. Can you "borrow" any of these ideas to make your own website stand out to travel shoppers?
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
This comprehensive list of hospitality terms was created to answer common questions and clarify some terms and concepts, whether you're new to the industry or not.
A Road Warrior is someone who travels upwards of seven times per year as part of their job. This type of traveler has much more specified needs than the regular leisure traveler. To them, time is money. They want what they want and they want it now.
If you need help refocusing your targeting initiatives, and are seeking a great template to serve as an effective guide - then you need this!