the travel planning process
The Role of OTAs in the Travel Planning Process
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.
The Role of Opaque Sites in the Travel Planning Process
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.
Product Updates
Introducing: In-app Reports. The data you need to take your distribution strategy to the next level
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