Third Party Marketing
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
You can use your guests' online reviews to your advantage - as part of your hotel's story.
Leonardo's President, John McAuliffe, gave a presentation to an HSMAI Executive Marketing Group - learn the top 5 key insights which help illustrate where the future of hotels' digital storytelling is heading.
Let's start with a warm up! In this session, I will cover the basics of what's going on in the industry in terms of hotel shopper behavior, specifically where and how they’re researching hotels today.