In the "Mid-Funnel" phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel's chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond's (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.
A study from Expedia MediaSolutions breaks down the travel shopping journey into 3 phases: Inspiration, Mid-Funnel and Booking. How can you influence travel shoppers during each of these phases and ultimately win their business?
Video isn't just for at home enjoyment anymore; hotels can use video to entice busy travel shoppers by delivering information in an entertaining and efficient way.
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.