travel shopper behavior
Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Though many hotels opt to share exterior photographs of their property, VFM Leonardo research shows that the #1 most viewed hotel images consumers are seeking is guestrooms.
Mobile has changed the way we travel – from the moment we start thinking about taking a trip to after we’ve shared our experiences with our social networks. In response to this, hotels need to change the way they market to today’s always-connected travelers.
On our “Boost Bookings” last month, Warren Wheatley, Sales Manager at Holiday Inn Guelph Hotel & Conference Centre, shared the strategies that he uses to tell his hotel’s visual story on the hotel’s website, online travel agencies, social media, and in his sales efforts.
Online, mobile and brand recognition is becoming increasingly important to travel consumers. In a recent study done by the eCustomerServiceIndex (eCSI) it was found that 72% of UK consumers prefer to research holidays online and 53% of consumers avoid in-store travel agents altogether.
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.
Today’s travel shoppers are more involved, more sophisticated, more knowledgeable and more resourceful than ever.
The internet has changed the way people around the globe research and book their holidays. There are more channels, more offers and more opportunities than ever before. Amidst all of this, how do you know where and how to connect with shoppers and get them to book your hotel?
Today’s travel consumers continue to use the online space to research, shop, buy hotel accommodations as well as share their experiences.
VFM Leonardo has launched a new video called Driving Demand in a Recovering Market. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, Managing Director of Trust International, discuss how the travel industry is recovering and what hoteliers can do to prepare for the upturn.