We recap the best, most actionable advice from our 2015 webinar series for hotel marketers. Learn how to grow your bottom line with these great tips from our pros!
This surprising statistic reveals how the majority of Millennials are accessing travel information.
Travel shoppers are turning to social media to obtain opinions on travel. 74% of them are using the information they receive on these social networks to guide their purchase decisions.
Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Last year, Four Seasons’ website underwent an $18 million makeover that has transformed their site into an ‘experience-centered’ design.
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.
Travel shopping on mobile devices is a quickly rising trend and only expected to continue. With 70% of shoppers claiming that optimized mobile websites are important to them, now is the time to get optimized!
Online marketing can help you attract travelers from all around the world, but don’t forget to also take opportunities to market your hotel within your neighborhood. We asked Rupesh Patel, Vice President of ZENique Hotels what opportunities exist to market a hotel locally.
The 2012 Traveler reveals Google’s latest findings and observations of the travel shopping journey. It includes new and interesting insights about how leisure and business travelers are researching and booking trips and how travel search is changing as mobile adoption rates continue to grow.
Understanding the travel shopping journey can help hoteliers’ better market themselves to consumers along the way. We asked expert Laurence Bernstein, Managing Partner of Protean Strategies, ‘what are the key stages in the customer odyssey?'