These seven digital marketing travel trends will shape your marketing strategy in 2015.
It is becoming more and more important for hotel marketers to reach their target market at every stage of the travel shopping journey – before and after purchase and consumption – wherever they are.
Beyond the last click! One of the elements of effective marketing is truly understanding what causes create what effect or effects.
I may subscribe to just about every hotel industry and marketing news feed out there. In one of the many emails that arrived in my inbox last week, this headline, “The trouble with travel distribution” by McKinsey caught my attention. Intrigued, I downloaded the article to find out what it is that is wrong with travel [...]