TripAdvisor reviews are an important part of the travel shopping journey. So what can you do to ensure your property listing gets seen by more people? In this article we outline how TripAdvisor’s Popularity Ranking algorithm works and what you can do to improve your ranking.
In part 2 of our 2016 recap, we examine major changes made by Facebook, TripAdvisor and the OTAs that will impact hotel marketing in 2017.
Introducing The Check-In, a new video series from Leonardo for hotel marketers. Learn from our experts on what trends are shaping today’s travel industry, and how hoteliers just like you are thriving in this competitive landscape. Check out our first 6 episodes!
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
Guest reviews can do so much more for your property than provide travel shoppers with insights about what to expect – they can help you tell your story and allow you to set expectations exactly how you want them.
There's nothing surprising about the importance that reviews hold over the travel shopping journey, but how can you leverage these reviews and drive bookings for your property?
Did you know that 80% of travelers say TripAdvisor reviews make them feel more confident in their travel decision? We spoke with TripAdvisor to find out how you can make the most of online reviews.
You can use your guests' online reviews to your advantage - as part of your hotel's story.
Can you hear that? Listen closely… That’s the sound of a guest telling your hotel’s story online. Everyday thousands of hotel reviews, photos, and conversations are posted on sites like TripAdvisor, Facebook, Twitter, Instagram, and hundreds of other social media sites, where guests share the story of their experience with the [...]
This post is inspired by an article I read on HotelMarketing.com titled “TripAdvisor reveals ‘secrets’ for higher visibility on world’s largest travel site”. One of those secrets to higher visibility is the use of visual content – and I could not agree more with the importance of this approach.