Are You Driving Social Media Traffic To Your Website? How UTM Parameters Can Help Track It
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
Content Marketing By the Numbers: The Stats Every Hotelier Needs to See
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
Best Practices For 5 Social Media Platforms
We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Superstar Storyteller: Glasbern Country Inn
By combining high-quality visuals with social media engagement and original content, the Glasbern Country Inn is a Superstar Storyteller, no questions asked!
Superstar Storyteller: Dream South Beach
Learn from one of the best in the game and how they implemented an epic social media strategy.
How to Step up Your Twitter Game: Part 3
These 3 steps remove all stress when reviewing your Twitter analytics.
Can You Guess The Most Popular Type of Content on Facebook?
Visuals are the most popular content on Facebook - are you using this social media platform to tell your hotel's visual story?
How to Step Up Your Twitter Game: Part 2
Dive into the back end of Twitter and learn the various intricacies to enhance your hotel's story.
How To Step Up Your Twitter Game: Part 1
Take your Twitter game to the next level by following these 3 easy tips.
This Statistic Shows You Consumers Crave Visuals
Compelling photos and videos are extremely important for today's consumers, especially on social media.