User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
The travel shopping journey doesn't end once a booking is made. Social sharing and guest reviews are critical in influencing future bookings. We recap Ed St. Onge and Charlie Osmond's insights from our Digital Marketing Summit. Part 4 of our 4-part series.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
Part 2 of our two-part series on how to drive quality traffic to your hotel website. Learn how to make your website discoverable and keep visitors engaged.
Instagram is one of the least noisy, yet most effective, social media platforms for hoteliers. Learn how to make the most of Instagram to drive more bookings.
We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
Travel shoppers trust the opinions of other travelers over any other form of digital advertising. So if you’re not already using social proof on your website, it’s time to start! In this article, we show you how.
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel's social media presence and boost direct bookings.
Travelers go down a long and unpredictable path when it comes to planning and booking a trip, using a mix of branded sites, OTAs and meta search to help inform their decision. So how do you ensure they book on YOUR hotel website at the end of their journey? Watch our on-demand webinar for some excellent tips.