VFM
The Ultimate Hotel Marketing Roundtable
“Social media is an opportunity to touch the traveler at every point of the travel sales cycle.” In this dynamic VTV Virtual Roundtable discussion, Your Guests are Social. Are You? moderated by John McAuliffe, President of VFM Leonardo, three experts discuss how to leverage social media to drive consumers to point of sale and [...]
Why is Visual Storytelling so Critical for Social Media Success Today?
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
How do I make my branded hotels stand out from the crowd?
Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
What are three key characteristics of today’s consumer?
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
Do hotels need mobile websites?
“I believe that a mobile website solution is essential for hotels, especially considering the increasing popularity and importance of mobile and local search. Now, whether it is a separate mobile site that redirects from a main site or if it’s a site with responsive design, that’s a whole other question.
How can social media listening help you serve guests and sell?
There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks.
Where does a hotel guest’s experience really start?
Check out our new Hotel E-Marketing Minute with Richard Wiegmann, Managing Director of Trust International. He answers the question: Where does a hotel guest's experience really start?
Your Guests are Social. Are you?
John McAuliffe, VFM Leonardo's Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story
Best Practices for Monitoring, Responding and Encouraging Reviews on TripAdvisor
Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews.
Travel Consumers are Changing, So Should Your Marketing Strategy
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.