Colin Osing, Vice President of Marketing for SoMedia Networks, explains in this VTV eMarketing Minute some best practices to follow when creating a hotel video.
Don’t overlook video content when designing your digital marketing strategy, especially when travel shoppers rely so heavily on its influence
All hotel marketers constantly worry about new tools which will turn those online travel browsers into actual paying customers and bookers. Turns out, an effective tool was in front of you the whole time!
By creating video, hotel marketers can reap the benefits of increased SEO and higher consumer engagement.
Video has never been more accessible for hoteliers or more desired by consumers
Video is a medium that is current, fresh and more accessible than ever before. Read this infographic to see how hotel marketers can engage travel shoppers through video!
This article also features a discussion between Daniel Zelling, CEO & Founder of opensmjle, and Darlene Rondeau, VP of Best Practices Online Merchandising at Leonardo.
Video as a storytelling medium gives the hospitality industry an opportunity to connect with guests in a dynamic and engaging way.
Video isn't just for at home enjoyment anymore; hotels can use video to entice busy travel shoppers by delivering information in an entertaining and efficient way.
Mobile optimization isn't just an option anymore; it’s an absolute necessity. Keep these essentials in mind when developing and deploying your mobile strategy.