Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
Greg Bodenlos, Brand Manager at The Charles Hotel and HSMAI Leader, offers 6 great tips to elevate your hotel's social media presence and boost direct bookings.
Improve your hotel website's bookings through storytelling. Get tips from Dr. Lalia Rach, guest contributor and recent speaker from our webinar, How to Improve Purchase Intent, Website Conversion and SEO.
The top five superstar storytellers of 2015 compel travel shoppers with their unique hotel story. Learn how they do it and how you can too!
The Grant Hall Hotel shines as this month’s Superstar Storyteller! They tell a consistent narrative across multiple platforms, including their website and social media platforms, which makes travel shoppers want to come visit.
Catch up with what you missed at our last webinar and learn how to identify your property's unique value proposition to shift market share and increase revenue.
The Cedars of Williamsburg Bed & Breakfast made 2015 a record year in revenue. Find out how they found success in our Q&A session with the owner, Bob Tubbs.
Find out how Blue Bay Inn General Manager Pam Levesque overcame her anxieties surrounding online marketing, increased yearly revenue by more than $10,000 and increased direct bookings by 18% .
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.