Internet users are bombarded with thousands of advertisements and have billions of choices on what they view and don’t view – many ignore blatant ads because they are looking for a specific piece of information.
Think about the last time you researched hotels online. How satisfied were you with the visual and written content available?
David Attardi, Director of E-Commerce at B.F. Saul ensures that people are finding AND booking B.F. Saul’s hotels on the Internet, including brand websites, independent websites, online travel agencies (OTA) and more.
All hotels operate in a competitive environment, now you can discover how much your hotel stands out from your competitors online.
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process. Watch it now to learn why OTAs are: More than just booking engines Great sources of discovery, advice and learning for travel [...]
Complimentary Webinar September 10th – Last Chance to Register – Visual Content: The Key to Hotel Bookings
VFM Leonardo is offering a complimentary webinar featuring Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research on September 10th 2009, 2:00pm Eastern / 11:00am Pacific. Henry's research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how [...]
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. [...]
The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.