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[Video] What Role Does Multimedia Play on Social Media?
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.
How Can Hoteliers Develop A Content Marketing Plan?
Make sure your content gets seen. Daniel E. Craig shares how hotels can improve their search engine results.
How Can Visual Storytelling Increase Bookings?
In this VTV eMarketing Minute, Daniel E. Craig shares his best visual storytelling tips.
What’s The Next Biggest Trend in Hotel Marketing?
Want your guests to promote your hotel for you? Watch this episode of VTV and find out how.
What’s the #1 Way Your Hotel Can Stand Out on Social Media?
Ellis Connolly breaks down how you can emerge through all the clutter on social media and effectively stand out.
What Types of Videos Are Effective For Hotels?
Capture the travel shopper's attention with hotel video. Watch Colin Osing's top list for types of video that will engage your future guests.
How to Determine Social Media Return on Investment
Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests.
How can hotels generate ROI from social media efforts?
One way to see ROI from your social media efforts is using your hotel’s financially generated reports.
How will Facebook’s Graph Search feature impact hotels?
Facebook Graph Search is an absolute game changer for hotels. It used to be, if I wanted to search for a hotel, I would go to Google and find deals. Now, I can go to search right on Facebook and find hotels that my own friends like, find hotels that my own friends have stayed at, and my friends are more powerful than any [...]
What mobile marketing mistakes should hotels avoid making?
Expert: Frederic Gonzalo, eTourism Marketing and Social Media Consultant, Gonzo Marketing