You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You can even welcome a large group to your hotel by posting on their Facebook wall or [...]
Finding content for your social media channels is not as difficult as it may seem. "Even the smallest things make great social media content, and they can really showcase your hotel’s personality," shares our social media star, Danielle Valenchis from North Point Hospitality.
So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website.
Storytelling has always been an important aspect of the hotel marketing program, but the beautiful thing is unlike the days of old where storytelling meant a TV commercial or a glossy brochure, now you can tell your story using social media.
“Right now in the world, there are actually more mobile phones in circulation than toothbrushes and we expect by the end of 2013 there will be more mobile circulating than actual people on the planet.” Mobile has exploded in recent years and its impact on travel is incredible.
I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some who are.
Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience.
It’s a new year, which means a fresh start for your hotel marketing strategy. What are your marketing priorities for 2013? Do they align with other industry professionals?
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013?