Social media really allows hotels to develop and convey their unique voice and personality. They also allow hotels to develop personal relationships with guests which is going to put them over the top compared to competitors.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
“I believe that a mobile website solution is essential for hotels, especially considering the increasing popularity and importance of mobile and local search. Now, whether it is a separate mobile site that redirects from a main site or if it’s a site with responsive design, that’s a whole other question.
There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks.
With the size limitations of smartphones and tablets, we asked Laurence how can hotels inspire travelers on mobile screens?
With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’
Between the growing popularity of social media and mobile devices, many believe the hotel shopping journey has changed, but has it? We asked Laurence Bernstein, Managing Partner at Protean Strategies, for his opinion.
Online marketing can help you attract travelers from all around the world, but don’t forget to also take opportunities to market your hotel within your neighborhood. We asked Rupesh Patel, Vice President of ZENique Hotels what opportunities exist to market a hotel locally.
Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.
Check out our new Hotel E-Marketing Minute with Daniel Edward Craig, Hotel Consultant. Craig answers the question: “What is the first priority for launching a hotel social media strategy?"