With just over two weeks until Christmas, we’re recapping the best blog articles from 2016. Here is what piqued the interest of hotel marketers around the globe, with some practical tips to take into 2017 and beyond.
We examine two concepts, the F-Pattern and Z-Pattern, to understand the most valuable on-screen real estate of your homepage, and where you should position your call-to-actions.
John McAuliffe, President of Leonardo, discusses the elements of a successful hotel website, and why hoteliers need to look beyond a pretty template to see results.
Naveen Nawaz, UX Manager for Product Management at Leonardo, talks about the importance of User Experience (UX) and Usability to a hotel website, and how Leonardo approaches it with Vizlly.