your hotel’s presence online
The Art of Turning Your Guests into Content Producers
Guest Sourcing is the practice of sourcing content from customers in the hospitality industry and learn to use it to your advantage.
The Concierge Approach to Content Marketing
Marketers have seen the power of useful content to engage and develop relationships with future customers.
Navigating the New: Significant Surprise
Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead in the travel, tourism and hospitality industry.
Brand Awareness in Visual Times
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
The Impact of Changing Online Shopping Behavior on Look-to-Book Ratios
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.
Social Media vs. Online Reputation Management
Learn how to effectively use your hotels online content strategy for social media and reputation management
Content: How to Optimize Conversions Online
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
7 Steps to Successful Travel eBusiness – A Holistic Approach
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
The Role of OTAs in the Travel Planning Process
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.
Untapped Online Opportunities
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.