The Broadmoor Hotel uses VBrochure Ultra Premium to Target Leisure Travelers
The Broadmoor Hotel is a 5 star Colorado Springs resort located on 3,000 lush acres under the shadow of Cheyenne Mountain. The Broadmoor recently purchased VBrochure Ultra Premium as a way to attract more leisure travelers by providing an enhanced visual presentation of their hotel on web sites in the VNetwork™.
Story Kirshman, Marketing Manager at The Broadmoor Hotel says: “We chose VBrochure Ultra Premium because it enables us to target leisure travelers and provide them with relevant, rich content that inspires them to book their vacation with us. The Multimedia Viewer is an excellent way to present all of our videos and photos in an organized manner to ensure that travel shoppers can view them without a hitch on third-party travel sites.”
The Broadmoor has a large collection of photos and videos that they otherwise would not be able to get on to third-party sites. They can now syndicate their media along with relevant text content within a large footprint multi-media viewer to thousands of websites. The custom tabs they chose for their Multimedia Viewer are targeted toward leisure travelers and contain relevant photos and videos – making it easy for travel shoppers to find the content and information they’re looking for and really understand why The Broadmoor is the best option for their trip.
Here’s the experience leisure travelers get when they view The Broadmoor’s listing on Travelocity (this is just one of the many sites that their Multimedia Viewer is syndicated to – the experience is consistent across VNetwork channels).
As a VBrochure Ultra Premium customer, The Broadmoor also has a fully-branded version of their Multimedia Viewer for use on their own website (http://www.broadmoor.com/), landing pages, email signatures, social media – basically they can use it however they want!
Learn more about VBrochure Ultra Premium here or request a web meeting with one of our Hotel Merchandising Consultants.