The Hotel Marketer’s Guide to Attracting More Online Travel Shoppers with Video
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.
A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the 11 billion dollar industry[i] it is today and YouTube wouldn’t have over 1 billion unique user visits each month.[ii]
Video has the potential to show off your hotel’s great features and unique experience in entertaining and engaging ways that prompt travelers to book. In fact, last year 89% of leisure travelers and 93% of business travelers watched video online. Of that, 45% of leisure and 72% of business travelers said video prompted them to book.You know that video can help you attract more guests to your hotel, but you may be wondering…- How do I discover my hotel’s story?
– How are other hotels using video?
– Are there any best practices for creating and promoting video?
If so, download this helpful guide for hotel marketers called Attract More Online Travel Shoppers: How to Tell Your Hotel’s Story with Video. We answer these three questions and more!