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Webinar Wrap-Up: The Key to a Successful Digital Marketing Strategy


Today’s travelers won’t book a trip without looking at images of the hotel, according to TripAdvisor Business Insights. In fact, doubling a hotel’s online pictures can result in a 4.5% take-up and $3.50 higher ADR.

Online media (photos, videos, and virtual tours) do more than just secure bookings: they also help your hotel stand out from the competition.

To help hoteliers create and manage online content that engages travel shoppers, I hosted a webinar with Christine Hopkins, Director of Communications for Hotel Galvez & Spa, The Tremont House and Harbor House Hotel & Marina, called “Creating Online Content That Converts Travel Shoppers.”

We showed hoteliers how to create compelling rich media and why that’s the key to a successful digital marketing strategy. Check out the recording or view the slides from the presentation here.


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