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This Week on VFM Leonardo’s VTV: Experiential Marketing – What It Is and Isn’t | Episode 3


This new episode of VTV: Experiential Marketing – What It Is and Isn’t features the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, how it differs from experiential branding and how to differentiate and increase bookings by really understanding and articulating the experience guests are looking for at your hotel.


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