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This Week on VFM Leonardo’s VTV: The New Luxury – Experience, Not Status | Episode 4


NEW EPISODE! The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business. Bonnie works with hospitality and travel organizations that want to take advantage of changing consumer demands. Her work has been featured in industry publications as well as The Wall Street Journal, USA Today, CNN and NPR.

In this episode, you will learn insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them.


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