Traveling Across Screens: How Consumers Research and Book Hotels

Today’s consumers are constantly on the go, and not just to different locations: they’re constantly moving between different screens.

In fact, Google Travel research shows that 47% of consumers started planning a trip on their smartphone and 45% continued on their computer. Our latest infographic reveals how often your consumers are traveling between screens, illustrating the importance of having mobile-optimized and tablet-optimized websites.

But even more so, it shows that you have the ability to reach travelers through many different mediums and you can use that to your advantage. Your hotel’s rich photos will look great on the large screen of a tablet, while making it easy for travelers to flip through photos and book with one click are features your mobile-optimized website must have.

Find out more about your very connected consumers by checking out our infographic.

Do any of these statistics surprise you?


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