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Upscale hotel management company uses VBrochure to better merchandise its hotels online…


Mövenpick Hotels & Resorts is using the Premium edition of VFM Leonardo’s VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and websites in the VNetwork™.

Heiko Siebert, Vice President Distribution, Mövenpick Hotels & Resorts, states:

“The majority of hotel guests research numerous hotels on a countless number of websites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book.

VBrochure is a merchandising system that provides travel shoppers on thousands of websites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.”

View the news release: Mövenpick Merchandises Hotels Online using VBrochure

Mövenpick Hotels & Resorts Merchandises Hotels Online with VFM Leonardo’s VBrochure Online Merchandising System

Upscale hotel management company uses VBrochure to better merchandise its hotels online with visual content across the largest network of travel intermediaries and websites.

Toronto, Canada & Glattbrugg, Switzerland — January 21, 2010 — VFM Leonardo, leader in online visual content distribution for hotels, today announced that Mövenpick Hotels & Resorts, an upscale hotel management company represented through over 90 hotels in operation or under construction in 26 countries, is using the Premium edition of VFM Leonardo’s VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and websites in the VNetwork™.

“The majority of hotel guests research numerous hotels on a countless number of websites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book,” said Heiko Siebert, Vice President Distribution, Mövenpick Hotels & Resorts. “VBrochure is a merchandising system that provides travel shoppers on thousands of websites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.”

“A travel shopper’s likelihood of booking increases significantly when they view hotel visuals, particularly rich media. Our VBrochure system enables hotel management companies and individual properties to capitalize on this by getting their visual content out to the largest number of travel websites and intermediaries. By giving travel shoppers the opportunity to explore their hotel’s visually during the research process, Mövenpick Hotels & Resorts are better positioned to inspire shoppers to book with them,” said Paolo Boni, President and CEO, VFM Leonardo.

About Mövenpick Hotels & Resorts

Mövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a

concentration in its core markets of Europe, Africa, the Middle East and Asia. The international

hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Mövenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality and is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).


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